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SJSMM V1I1
SJSMM V1I1
Issue || Volume-1 || Issue -1
The influence of corporate social responsibility on brand loyalty: a behavioural and long-term perspective
Dr. Mohammed Tariq Nayaab, Anmol R Bhagat, Akshith Gowda, Alin Sofiya & Bindhu Purnima Gudapati
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Points vs. cash: A comparative analysis of loyalty reward structures and customer retention in independent coffee retail
Dr. Kesavulu Poola, Pranshu Jain, Chamarthi Manusree, Akash Saha, Reshab Rao Magar U
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