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    SJBMS V3I2

SJBMS V3I2

Current Issue || Volume-3 || Issue -2

The Role of Marketers in Leading Digital Transformation

Dr. Sachin K. Parappagoudar, Ms. Arshiya Rizvi, Mr. Kartik Kothari, Mr. Satyam Srivastav, Mr. Vaman Jain

Abstract  ||  Full text PDF

Impact of digital marketing on brand loyalty among generation Z consumers

Dr. Sachin K. Parappagoudar, Aayush Sukhija, Priyal Mehta, Zaim Banday, Krishna Agarwal

Abstract  ||  Full text PDF

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